A video marketing agency in New York is a company that focuses on the production of compelling video content. It helps brands or businesses reach and engage with their targeted audience digitally. This company has access to advanced tools and devices needed to create high-quality video and expertise in creating video content. So, working with a good video marketing agency makes brands reach their target audience and build trust easily.
Advantages of working with a video marketing agency
The following are some of a few advantages of working with a video marketing agency. They are as follows:
- A video marketing agency has the bandwidth, expertise, and access to the tools and devices that are needed for creating high-quality video content.
- They make professional videos with complex effects and animations that can be resource and cost-effective to produce internally.
- They also ensure the alignment of your video with strategic video marketing campaigns. This makes your video more visually appealing compared to competitors’ videos.
- They also optimized your videos for multiple publications and distribution forms on social platforms such as
- social media
Importance of a video marketing agency
The following are the importance of a video marketing agency. They are as follows:
Video marketing agencies help encourage social shares:
- The second most popular type of content on social media is videos as it helps in increasing engagement. Social media platforms such as TikTok and YouTube have always been about video and platforms such as Facebook and Instagram are focusing on video. All these platforms help in emphasizing the value of video marketing.
Video marketing agencies help in improving SEO and boosting conversions and sales:
Almost 31% of marketers add a video to their website because it improves SEO. It also increases the page quality and the time a visitor spends on your page. Besides transforming the business market and the shopping experience of the consumers, it has also revolutionized how people in sales connect with and convert prospects. Also, how the service team supports and delights customers. Thus, video plays a key role in marketing.
Video marketing agencies help appeal to mobile users:
Research shows that almost 77% of those surveyed use tablets or mobile phones to watch videos. And according to Facebook, it says that 1.5x people are more likely to watch videos every day on a smartphone than on a computer.
Video marketing agency helps in education and building trust:
Video marketing agencies also help in producing video content that is related to educational purposes.
Creating a video marketing strategy
The most important part of video marketing before setting up, recording, or editing anything is creating a video marketing strategy. Every decision you make while creating videos will direct your video’s purpose. And why do you want your audience to complete watching your video?
In short, without having a clear purpose, you will waste your precious time re-shooting, re-framing, and re-editing. So, the best thing is to have a clear strategy before moving on to the next step. The following are a few steps that can help in creating video marketing strategies:
Choosing target audience and finding where they spend their time:
The very first step is to choose your specific target audience and find out where they spent most of their time. If you do not have strong buyer personas, then start creating now. But, if you have, start updating your personas that include the most recent video research.
Try connecting with stakeholders to align on a plan for the video:
In this step, try connecting to a stakeholder to help in aligning on a plan for your video. But, before doing that keep in mind there are a lot of players or scammers making a video. So, to ensure that they are all aligned, try using Google Forms or SurveyMonkey to create a questionnaire and pass them along to the stakeholders of the project. By doing this, you will be able to choose the right stakeholder for your video. It is also important to have a very clear set of goals.
Try setting a timeline and budget for your video:
In this step, try to make your video shorter, quicker, and less expensive. However, a video still needs fewer resources to succeed so it can still be expensive and time-consuming. But, with planning and project management you can still save money and time. So, make sure you have one.
Choose the best platform to upload or distribute your video:
In this step, choose the best platform for uploading or distributing your video. Here, you can think about what people on that particular platform are looking for. Also, you will like to consider their average view time, communities, size and sound limitations, budget, and promotion.
Some platforms need more time and effort to get more eyes on your videos. While some platforms have built-in vehicles for promotion. So, a list of video platforms can help you in deciding which platform will be best for video campaigns.